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基本説明
Where is the line that separates the artistic from the corporate? According to Mark Rectanus, that line has blurred. He provides wide-ranging examples of artists and institutions grappling with corporate sponsorship.
Contents
Corporations and culture: the new partnership -- Full disclosure -- Corporate cultural politics: corporate identity and culture -- Culture, artists, events -- Redefining culture, absolutly -- Sponsoring lifestyle: travels with Annie Leibovitz -- Sponsoring events: culture as corporate stage, from Woodstock to Ravestock and Reichstock -- Museums, cyberspace, audiences -- Sponsored museum, or the museum as sponsor -- Cybersponsoring.