- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Management with an edge. All too often, management literature is little more than a menu of slogans, fads, and jargon. Owen plows through the good intentions to get to the meat of good and bad management, taking no prisoners along the way. Covering more than 150 universal management challenges, he reveals the substantial (and sometimes downright ridiculous) shortcomings of modern management initiatives. More important, he tells the reader how to do it better. "A brave and entertaining assault on the sacred cows of management." - Philip Kotler
