The Power of Strategy Innovation : A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

The Power of Strategy Innovation : A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

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  • 製本 Hardcover:ハードカバー版/ページ数 286 p.
  • 言語 ENG
  • 商品コード 9780814407684
  • DDC分類 658.4012

基本説明

Presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future.

Full Description


Innovation and strategic planning are not mutually exclusive - they are interdependent. This book presents a practical five-step process for aligning day-to-day, bottom-line-focused planning with discovery-driven innovation that drives future growth.