ノキア社の革命的企業変革<br>The Nokia Revolution : The Story of an Extraordinary Company That Transformed an Industry

ノキア社の革命的企業変革
The Nokia Revolution : The Story of an Extraordinary Company That Transformed an Industry

  • ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す
  • 製本 Hardcover:ハードカバー版／ページ数 375 p.
  • 言語 ENG
  • 商品コード 9780814406366
  • DDC分類 338.762138456094897

基本説明

How did the 140-year-old company manage to survive as a mobile Internet vendor?

Full Description


Everyone knows Nokia the cell phone company, but no one really knows "about" them. What makes this company tick? How did they manage to take the competitive technology scene by storm? What did the company do before it became a global powerhouse? This book supplies an in-depth, behind-the-scenes examination of the Finnish company's history, its successful business strategies, and its breakthrough technological innovations.

Contents

Part 1 The diversification strategyvision of a European technology concern; the crash of the internet investment economy, Nokia's years of turmoil. Part 2 The global focus strategy: restructuring, the focus strategy; strategic intent; global focus; strategic market making. Part 3 Toward the mobile information society: Nokia's R&D, focusing and globalization; upstream innovation; downstream innovation; Nokia's secret code. Appendix: A note on the Finnish sources.