Full Description
Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.'
Contents
Part 1 Part 1: Presentations Chapter 2 Overview Chapter 3 Keynote Chapter 4 Compare and Contrast: How We Interpret the Results of the 1999 Survey Chapter 5 "Triangle Talk": Publishers Vendors and Librarians Speak out on What the Survey Tells Us about Changes in the Market and Needs for the Future Chapter 6 Selling and Promoting Libraries: What Are Publishers and Vendors Doing to Reach Libraries? Chapter 7 Cyberspace and Book Selection: How Librarians and Patrons Are Coming to the Internet to Find out about the Books They Need Chapter 8 Buying from Publishers and Vendors: A Discussion among Librarians, Vendors, and Publishers Focusing on How Librarians Decide to Buy and from Whom Chapter 9 Conclusions Part 10 Part 2: Results of the AAP/ALCTS Library Marketing Survey Chapter 11 Publisher Questionnaire Chapter 12 Vendor Questionnaire Chapter 13 Library Questionnaire
