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基本説明
Offers a critical look at the impact of interactivity on television content and addresses the neeed for media organizations to create interactive programming in this untapped realm.
"The European Institute for the Media Series"
Full Description
Internet TV is the quintessential digital convergence medium, linking television, telecommunications, the Internet, computer applications, games, and more. Soon, venturing beyond the convenience of viewer choice and control, Internet TV will enable and encourage new types of entertainment, education, and games that take advantage of the Internet's interactive capabilities. What Internet TV is today and can be in the future forms the context for this book.
Arising from collaboration between the Columbia Institute for Tele-Information (CITI) and the European Institute for the Media (EIM), this volume investigates the advent of widely available individual broadband Internet communications and their impact on the development of Internet TV. Editors Eli Noam, Jo Groebel, and Darcy Gerbarg have collected seminal papers by leaders from the U.S. and European media and technology industries that offer a critical look at the impact of interactivity on television content, and address the need for media organizations to create interactive programming in this untapped realm with unclear consumer interest and desires.
Each section of the volume fleshes out key issues and concepts of television and the Internet:
*Part I, Infrastructure Implications of Internet TV, discusses questions about the required network capacity for various quality grades to deliver individualized broadband to homes.
*Part II, Network Business Models and Strategies, addresses the business challenges of making Internet TV a financial success.
*Part III, Policy, examines policy issues, including copyright and regulation.
*Part IV, Content and Culture, reviews available content, those creating it, and how consumers view Internet TV content.
*Part V, Future Impacts, considers future global prospects for Internet TV content creation and distribution.
Internet Television is an essential resource for professionals and scholars in new technology and media studies, media policy, telecommunication, broadcasting, and related areas. It is also appropriate for graduate seminars in telecommunications, media and new technologies, and broadcasting and the Internet.
Contents
Contents: D. Gerbarg, E. Noam, Introduction. Part I:Infrastructure Implications of Internet TV.A.M. Noll, Internet Television: Definition and Prospects. A. Odlyzko, Implications for the Long Distance Network. A.M. Noll, Television Over the Internet: Technological Challenges. Part II:Network Business Models and Strategies.M.L. Katz, Industry Structure and Competition Absent Distribution Bottlenecks. D. Waterman, Business Models and Program Content. B. Konert, Broadcasters' Internet Engagement: From Being Present to Becoming Successful. Part III:Policy.R. Pepper, Regulatory Concerns. C.T. Marsden, The Challenges of Standardization: Toward the Next Generation Internet. K.R. Carter, Intellectual Property Concerns for Television Syndication Over the Internet. M.A. Einhorn, Internet Television and Copyright Licensing: Balancing Cents and Sensibility. F. Pleitgen, Network Business Models and Strategies: The Role of Public Service Broadcasting. S. Whittle, International Regulatory Issues. Part IV:Content and Culture.J. Carey, Audience Demand for TV Over the Internet. J. Hart, Content Models: Will IPTV Be More of the Same, or Different? G. Einav, The Content Landscape. Part V:Future Impacts.E. Noam, Will Internet TV Be American?
