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グローバルＰＲハンドブック：理論、研究と実際
The Global Public Relations Handbook : Theory, Research, and Practice
Sriramesh, Krishnamurthy (EDT) Vercic, Dejan
Paperback:紙装版/ペーパーバック版  |
Contributor Biographies xi
Foreword xxi
Koichiro Matsuura
Preface xxiii
Krishnamurthy Sriramesh
Introduction xxv
Krishnamurthy Sriramesh
A Theoretical Framework for Global Public 1 (22)
Relations Research and Practice
Krishnamurthy Sriramesh
Dejan Vercic
I Asia and Australasia
Public Relations in Mainland China: An 23 (23)
Adolescent with Growing Pains
Ni Chen
Hugh M. Culbertson
Sharing the Transformation: Public 46 (22)
Relations and the UAE Come of Age
Badran A. Badran
Judy VanSlyke Turk
Timothy N. Walters
An Overview of Public Relations in Japan 68 (18)
and the Self-Correction Concept
Takashi Inoue
Becoming Professionals: A Portrait of 86 (20)
Public Relations in Singapore
Constance Chay-Nemeth
Professionalism and Diversification: The 106 (15)
Evolution of Public Relations in South Korea
Yungwook Kim
Public Relations in Australasia: Friendly 121 (24)
Rivalry, Cultural Diversity, and Global
Focus
Judy Motion
Shirley Leitch
Simon Cliffe
II Africa
Public Relations in South Africa: From 145 (34)
Rhetoric to Reality
Ronel Rensburg
Public Relations in Egypt: Practices, 179 (20)
Obstacles, and Potentials
Kevin L. Keenan
III Europe
From Literary Bureaus to a Modern 199 (23)
Profession: The Development and Current
Structure of Public Relations in Germany
Gunter Bentele
Stefan Wehmeier
Public Relations in the Polder: The Case of 222 (22)
the Netherlands
Betteke Van Ruler
Public Relations in Sweden: a Strong 244 (13)
Presence Increasing in Importance
Bertil Flodin
Public Relations in an Economy and Society 257 (24)
in Transition: The Case of Poland
Ryszard Lawniczak
Waldemar Rydzak
Jacek Trebecki
Public Relations in a Corporativist 281 (20)
Country: The Case of Slovenia
Dejan Vercic
The Development of Public Relations in 301 (22)
Russia: A Geopolitical Approach
Katerina Tsetsura
IV The Americas
Public Relations in the United States: A 323 (33)
Generation of Maturation
Larissa A. Grunig
James E. Grunig
Public Relations in Brazil: Practice and 356 (22)
Education in a South American Context
Juan-Carlos Molleda
Andreia Athaydes
Vivian Hirsch
Public Relations in Chile: Searching for 378 (21)
Identity Amid Imported Models
Maria Aparecida Ferrari
V International Public Relations: Key
Dimensions and Actors
Transnational Public Relations by Foreign 399 (26)
Governments
Michael Kunczik
Public Information in the UNESCO: Toward a 425 (16)
Strategic Role
Vincent Defourny
Managing Sustainable Development in 441 (18)
Sub-Saharan Africa: A Communication Ethic
for the Global Corporation
Cornelius B. Pratt
Serving Public Relations Globally: The 459 (19)
Agency Perspective
Amy Rudgard
Public Relations of Movers and Shakers: 478 (12)
Transnational Corporations
Dejan Vercic
Nongovernmental Organizations and 490 (15)
International Public Relations
Ana Tkalac
Jurica Pavicic
Epilogue
The Missing Link: Multiculturalism and 505 (18)
Public Relations Education
Krishnamurthy Sriramesh
Author Index 523 (10)
Subject Index 533
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| The Sonnets and a Lo･･･ by Shakespeare, William Penguin Classics 2005/09 | Critical Terms for L･･･ by McLaughlin, Thomas/ Lentricchia, Frank Univ of Chicago Pr 1995/06 | Statistical Independ･･･ by Kac, Marc Mathematical Assn of Amer 1959/06 |
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