How Not to Ruin Your Small Industry

How Not to Ruin Your Small Industry

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  • 製本 Hardcover:ハードカバー版／ページ数 193 p.
  • 商品コード 9780803993235
  • DDC分類 338.642

Full Description


This book is designed to help small-scale entrepreneurs successfully build strong organizations in India's current economic environment. The author draws on his considerable experience as a management consultant to identify eight important mistakes that the small-scale sector commonly makes: excessive or exclusive dependence on the buyer; expanding fixed assets before providing for working capital; borrowing in the cash market to increase stock; doing `informal' business; creating too many firms; marketing myopia, or the inability to look at the needs of customers; hiring employees for reasons other than competence; and unrealistic project planning.Practical suggestions on how to diagnose, forecast and arrive at a solution to these problems are provided, using real cases to illustrate the points.

Contents

PART ONEIntroduction to Small Business ManagementEnterprises and EntrepreneursThen and NowPART TWO: THE COMMON BLUNDERSThe Five Major BlundersAnd the Three Lesser BlundersHow Best to Manage Your FinancesUnderstanding and Managing CompetitionA Matter of StyleManaging the Pangs of GrowthYour People Form the CoreSo How Does One Get It Right?