Communication of Politics : Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte

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Communication of Politics : Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte

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  • 製本 Hardcover:ハードカバー版／ページ数 194 p.
  • 言語 ENG
  • 商品コード 9780789021588
  • DDC分類 324.73

Full Description

Learn how political marketing and public relations affect the electoral process!

Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia.

Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include:

a critical assessment of strategies used in the 2000 United States Presidential election
branding as a means of establishing party values and winning support
the expanding roles of polls, focus groups and Internet-based research on elections
the relationship between foreign affairs/diplomacy and media/public relations
Quangos (Quasi-Autonomous Non-Governmental Organizations)
and much more!

Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines the innovativeand sometimes controversialuses of contemporary electoral marketing. The book is an essential resource for academics, journalists, and political practitioners, including campaign managers, charity fundraisers, public service managers, party-policy-makerseven candidates.

Contents

Editorial
The Merging of Public Relations and Political Marketing
Articles
The Material Culture of US Elections: Artisanship, Entrepreneurship, Ephemera and Two Centuries of Trans-Atlantic Exchange
News Management and New Managerialism: Quangos and Their Media Relations
New Labour: A Study of the Creation, Development and Demise of a Political Brand
Political Marketing Research in the 2000 U.S. Election
The 2000 American Presidential Election: Lessons from the Closest Contest in American History
Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public Affairs
Communicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?
Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections
Structural Models of Voter Behavior in the 2000 Polish Presidential Election
Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election
Index
Reference Notes Included