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基本説明
Includes 21 corporate cases for analysis (with reference sources), including Blockbuster Video, PepsiCo, Home Depot, and Nike.
Full Description
Airborne Express, Hershey's, Motorola, Pillsburyhow do the executives of international corporations formulate effective strategies for corporate success?
Filled with helpful insights into the state of the art in strategic management, this book provides a framework for the formulation, implementation, and control of strategies for all types of domestic and global organizations. You'll also find 21 suggested corporate cases for analysis (complete with reference sources), including Blockbuster Video, PepsiCo, Harley-Davidson, Nike, Home Depot, and Microsoft.
This up-to-date volume gives you a comprehensive overview of strategic management in an easy-to-read format. It addresses important current issues, such as TQM (Total Quality Management), reengineering, benchmarking, and the formulation of strategic management in international markets. Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment is a part of The Haworth Press, Inc. promotion book series edited by Richard Alan Nelson, Ph.D., APR.
Here is a small sample of what Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment will teach you about:
the definition, meaning, and history of strategic management
the difference between business policy and business strategy
corporate structure, governance, and culture
mission statements
how to assess the corporate/business environmentinternal, external, and macro
how to formulate an effective business strategy
strategic alternativesspecialization, diversification, alliances, joint ventures, acquisitions, and more
dealing with foreign governments and competing on a global scale
the role of the general manager and the board of directors
the control process and ways to measure the financial soundness of strategic decisions
management techniques for not-for-profit companies
Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment is an ideal reference for any teacher, student, or professional in the management arena.
Contents
Preface
Acknowledgments
Section I: Strategic Management Framework
Chapter 1. Introduction to Strategic Management
Why Is It Important to Study Strategic Management?
History of Strategic Management and Business Policy
Purpose of Business Policy Course
Business Policy
Strategic Planning
Strategic Management
Moral and Ethical Duties
Corporate Governance and Strategy
Review Questions
Chapter 2. Strategy Formulation
Introduction
Who Are the Strategists in Any Organization?
Environmental Scanning
Strategy Formulation
Strategy Implementation
Evaluation and Control
Decision Making
Review Questions
Chapter 3. Assessing the Environment
Introduction
Dynamic Environments
The Internal Environment
The External Environment
Environmental Scanning
Review Questions
Appendix: The Use of Financial Ratio Analyses
Chapter 4. Corporate Strategy
Introduction
Corporate Strategic Alternatives
Analysis of Corporate Strategies
Strategy in Multiple-SBU Firms
Evaluating Corporate Strategy: Beyond the Business Portfolio Matrix
Review Questions
Chapter 5. Business and Functional Strategies
Introduction
Business Strategy Alternatives
Formulating Business Strategy
Competitive Strategies and the Health Care Industry
Functional Strategic Alternatives
Strategy Types
Conclusion
Review Questions
Chapter 6. Strategic Management in the International Environment
Introduction
Trends Toward Internationalization
Advantages of Internationalization
International Strategic Management
Entering a Foreign Market
Multinational Challenges
How to Compete Globally
U.S. Competitiveness
Tomorrow's Organizations
Review Questions
Chapter 7. Corporate Structure and Implementation
Introduction
Strategy Implementation
The General Manager's Role in the Implementation Process
Issues in Strategy Formulation and Implementation
Analyzing Strategic Change
Building a Capable Organization
Allocating Resources to Match Strategic Objectives
Establishing Organization-Wide Commitment to the Strategic Plan
Conclusion
Review Questions
Chapter 8. Corporate Culture, the General Manager, and Implementation
Introduction
Installing Internal Administrative Support Systems
Exerting Strategic Leadership
Fulfilling the Leadership Role
Summary
Review Questions
Chapter 9. The Control Function
Introduction
Levels of Strategy and Control
Organizational Control
Financial Measurement Methods
Reporting Systems
Information Systems
Vehicles of Control
International Control
Summary
Review Questions
Chapter 10. Strategic Management in Profit and Not-for-Profit Organizations
Introduction
Evolution of Not-for-Profit Organizations
What Is a Not-for-Profit Organization?
Mission Statement
Strategic Objectives
Crafting a Strategy
Strategy for Multi-Primary-Mission Organizations
Management Styles
Strategic Decision Making in NFP Organizations
Evaluation and Control in NFP Organizations
Implementation in the NFP Sector
Role of the Board of Directors in For-Profit and NFP Organizations
Conclusion
Review Questions
Section II: Preparing a Case Analysis
Case 1. Ben & Jerry's
Case 2. Blockbuster
Case 3. Tootsie Roll Industries, Inc.
Case 4. Southwest Airlines
Case 5. Airborne Express
Case 6. Snapple
Case 7. PepsiCo, Inc.
Case 8. Pillsbury
Case 9. Hershey Foods Corporation
Case 10. H. J. Heinz
Case 11. Gap Inc.
Case 12. Intimate Brands, Inc.
Case 13. Nike
Case 14. Rite Aid
Case 15. Circuit City Stores, Inc.
Case 16. Gillet
