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基本説明
Combines basic strategic management with a distinctive international business perspective.
Full Description
Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The result is invaluable as a preparatory overview for novices and as a guidebook for business practitioners.Mixing basic management and leadership perspectives with a study of international business, Multinational Strategic Management takes a comprehensive approach to subjects that traditionally require multiple texts. Designed for use as a textbook for undergraduate and graduate course work, the book fills an educational void in a rapidly growing field. The in-depth text provides you with a thorough understanding of how to lead and manage enterprises that operate within and across national borders.Multinational Strategic Management helps professionals, students, and educators:
acquire and enhance skills in entrepreneurial contingency thinking and action
integrate those skills to creatively handle specific situations
learn more about management processes (and possibly develop new ones)
Ideal for use in support of executive training workshops and as a text in advanced university business programs, Multinational Strategic Management introduces you to all levels of integrative decision-making from the entrepreneurial perspective of the leading multinational firms like General Electric and Intel. Perfect for educational use, the book provides more than the standard textbook descriptions and case studies. It will inspire the kind of creative entrepreneurial thought and action needed to compete in today's highly competitive global environment.
Contents
Preface
A Rapidly Changing, Highly Competitive Context
An Integrative, Many-Dimensional Process
The Intended Readership
Meeting the Challenges of Managing Across National Boundaries and Cultures
Acknowledgments
Part I: Introduction
Chapter 1. An Integrative Entrepreneurial Process
An Entrepreneurial Perspective
The Multinational Strategic Leadership and Management Processes
Formulating Strategic Frameworks Within Different Time Perspectives
The Processes at Work: Implementing Strategies
Managing Diversity in a Balanced Way
The Useful but Limited Role of Adaptive Common Frameworks
Contingency Processes: A Powerful, Widely Used Common Framework
Summary
Review Questions
Exercises
Chapter 2. An Enterprise's Multinational Strategic Framework
Enterprise-Wide Situations
Strategic Business Unit (SBU) Situations
Developing the Specifics of Strategic Frameworks: The Synthesis
Evaluating Alternatives
Financial Analysis and Evaluation Techniques and Tools
Enabling Functional/Operations Situations
Integrative Strategic Management at Toyota
Summary
Review Questions
Exercises
Chapter 3. Specific Decisions, Tasks, and Activities
The Basic Strategic Decision to Go Multinational
Key Marketing and Production/Operations Enabling Tasks
Supply Chain Management
Strategic Alliances
Summary
Review Questions
Exercises
Chapter 4. Structured Analysis of Rapidly Changing Multinational Situations
Critical Factors Affecting the General External Multinational Environment
Critical Factors Affecting Industry and Competitive Market Environment
Critical Factors Affecting the Internal Company Environment
Summary
Review Questions
Exercises
Part II: Making Strategies Work—Business Process Enablers
Chapter 5. Enabling Multinational Marketing Processes
Multinational Marketing
Exercise: Identifying Products or Services to Be Offered: A Short-Term Perspective
Identifying Products or Services to Be Offered: A Longer-Term Perspective
Entry/Operating Method
Summary
Review Questions
Exercises
Chapter 6. Enabling Multinational Production/Operations Processes
Multinational Production/Operations
Overall Production/Operations Strategies
Overall Strategies for Product or Service Design and Development
Designing Production/Operations Systems
Planning and Managing Production/Operations
Analyzing Situation Factors
Exercises: Selected Production/Operations Situations
Integrating Functional Strategies, Plans, Programs, and Budgets
Summary
Review Questions
Exercises
Chapter 7. Enabling Advanced Technologies: Telecommunications and Computer Information Systems
Telecommunications
Worldwide Information Systems
Diffusion of Technology in Developing Countries
Summary
Review Questions
Exercises
Chapter 8. Finance, Accounting, Taxation, and Control Enablers
Finance, Accounting, and Taxation
Finance: Management Tasks and Processes
Accounting and Taxation: Management Tasks and Processes
Stimulating Innovation and Controlling Performance
Summary
Review Questions
Exercises
Chapter 9. Enabling Multinational Organizations: The New Equation
Organization: Structure, Processes, and Culture
Structure: The Necessary Evil
Creating a Balanced Organization
The Human and Business Systems: Collaborative Infrastructures
Creating an Enabling, Supporting, Enterprise-Wide Corporate Culture
Summary
Review Questions
Exercises
Part III: Enabling Human Resources
Chapter 10. Managing Multicultural Diversity: Interpersonal Interaction
Cultural Factors
Understanding and Managing Cultural and Personal Biases and Mental Sets
Six Perspectives on Managing