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Full Description
Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry's key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive book includes an account of the history of convention tourism and its economic contributions, marketing and human resources analyses, global and regional developments, and research issues and challenges. Convention Tourism addresses issues critical to the three key regions of the convention and meeting industry--North America, Europe, and Asia-Pacific. The book features a wide range of material from the top educators around the world, reflecting an international perspective befitting the industry's growing trend toward globalization. Convention Tourism also presents in-depth studies that focus on the United States, the Mediterranean, Australia, and Korea, and takes a look ahead at likely business, technological, and social trends that are likely to affect the convention industry in the coming years. Convention Tourism also examines:
proposed economic impact assessment framework
regional planning and development initiatives
education and training programs from industry associations and universities
research resources
international meeting management
As more and more international sites compete with traditional markets for lucrative convention contracts, it is crucial that professionals, researchers, and academics have a global understanding of the industry's past, present, and future. Convention Tourism is an essential overview of the most important element of the business tourism industry.
Contents
About the Editors
Contributors
Preface
Part I: Topical Overview
Chapter 1. History of Convention Tourism
Introduction
Origins of the Convention Industry
Impact of Economic Cycles
Global Developments
Regional Developments
Conclusion
Chapter 2. Economic Contribution of Convention Tourism: Conceptual and Empirical Issues
Introduction
Estimating the Economic Contribution of Conventions
Convention Impact Assessment Framework
Other Economic Impacts
Conclusion
Chapter 3. Planning and Development Issues for the Convention Industry
Introduction
Planning and Development Issues for the Convention Industry
Global Factors Impacting Planning and Development
Regional Planning and Development Initiatives
Conclusion
Chapter 4. Marketing of Convention Tourism
Introduction
Convention Tourism Markets
Convention Destination Marketing Mix
Convention Site Selection
Convention Marketing Organizations
Convention Destination Marketing—Regional Insights
Conclusion
Chapter 5. Human Resource Issues for the Convention Industry
Introduction
Employment Opportunities and Skill Requirements
Industry Trends and Issues
Education and Training Programs for the Convention Industry
Conclusion
Chapter 6. Research Issues and Challenges for the Convention Industry
Introduction
Global Research Issues and Challenges
Research Sources: Industry Associations
Research Sources: Trade Publications
Research Sources: Academic Research
Conclusion
Chapter 7. International Meeting Management
Introduction
Definitions
Reasons for Staging International Meetings
Considerations in International Meeting Management
Conclusion
Part II: Case Studies
Chapter 8. Convention Center Ownership and Management: The Case of the United States
Introduction
Impact of Convention Centers
Convention Center Ownership
Convention Center Management
Which Type of Management Is Best?
Conclusion
Chapter 9. Mediterranean Convention Bureaus: The Case of Italy
Introduction
Challenges in the Mediterranean Region
European Convention Bureaus
Management of Southern European Convention Bureaus
Convention Destination Management in Italy
Conclusion
Chapter 10. The Convention Industry in South Korea
Introduction
Background on South Korea's Tourism Industry
Growth Factors for the South Korean Convention Industry
Target Markets
Industry Priorities
Conclusion
Chapter 11. Convention Hotels in Australia: Trends and Issues
Introduction
Spatial Distribution
Historical Perspective
Range of Convention Hotels in Australia
Current Trends and Issues
Conclusion
Part III: The Future
Chapter 12. Trends and Key Issues for the Convention Industry in the Twenty-First Century
Introduction
Business Trends
Technology Trends
Social Trends
Political Trends
Key Issues
Conclusion
Addendum
Appendix
Bibliography
Index
Reference Notes Included
