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Discover the secrets to success in sport-related tourism and adventure travel!This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that's rapidly outgrowing its niche. Covering every aspect of sport tourism from historical, economic, and sport-specific starting points, the book features thoughtful and incisive commentary from the foremost experts in the field.Presented in a concise, easy-to-read format, Sport and Adventure Tourism provides an unrivaled orientation to all facets of sport-related tourism and leisure management. Sports travel (both participatory and spectatorial) and adventure tourism are examined in terms of size and growth of the market, marketing and management strategies, and future prospects. The book includes international, up-to-date case studies, links to relevant Websites and an extensive roster of references.Sport and Adventure Tourism examines all aspects of sport-related tourism, including:
planning, developing, and marketing an event
skiing and snowboarding
boating, sailing, and fishing
the "phenomenon" of golf tourism
mountain-based adventure tourism
the growing spa industry
virtual sports tourism-an alternative to travel
This one-of-a-kind primer presents an informative study of sports, leisure, and adventure travel, covering everything from golf tourism to heli-skiing to sports event and spa tourism. A handbook for professionals, a textbook for academics, and a highly readable introduction for anyone interested in sport-related travel, Sport and Adventure Tourism is an essential guide for anyone who takes a not-so-leisurely approach to leisure time.
Contents
About the Editor
Contributors
Foreword
Preface
Acknowledgments
Chapter 1. An Introduction to Sport and Adventure Tourism
Defining Sport Tourism
Sport Tourism: The Supply Side
A Profile of the Sport Tourism Industry
Adventure Tourism
The Future of Sport Tourism
Summary
Chapter 2. Historical Perspectives of Sports Tourism
Introduction
Greece: The Foundations
The Persian Empire: The Soil and the Soul
The Etruscans: Causal Influence
Rome: The Aristocratic Expression
Byzantium: A Glittering Civilization
The Crusades: Picturesque and Eventful
The Islamic Scene: Resources of the Earth
Europe: The Recovery
The Renaissance Period
The English Enchantment: Knowledge to Reason
The Eighteenth Century: Dominated by War
The Nineteenth Century: The Stepping-Stones
Mega Interests of the Twentieth Century
Conclusion
Chapter 3. Sport Event Tourism: Planning, Development, and Marketing
Introduction
What Is Sport Event Tourism
The Sport Event Tourist
Forces and Trends Shaping Sport Event Tourism
Planning, Development, and Marketing Sport Event Tourism
Case Study: Seminole County, Florida, Convention and Visitors Bureau
Conclusions
Useful Web Sites
Chapter 4. Winter Sports Tourism
Evolution of the Market
Market Size
Destinations
Ski Field Location and Development
The Consumer
Future Prospects
Case Study: Whistler Resort in Canada
Appendix A: Hotel Markets Area of Origin
Appendix B: Demographic Profiles of Whistler's Seasonal Visitors
Relevant Web Sites
Chapter 5. Marine Tourism
Introduction
Types of Marine Tourism
Marketing Issues
Management Issues
Future Prospects
Summary
Case Study: Shoalwater Bay in the Great Barrier Reef, Australia
Relevant Web Sites
Chapter 6. Golf Tourism
Introduction
Golf History and Development of Golf Tourism
The Development and Use of Golf As a Destination Marketing Tool
Reasons for the Development of the Golf Tourism Product
The Golf Market Product
The World Golf Tourism Market
Golf Tourism Effects
Case Studies
Conclusions
Relevant Web Sites
Chapter 7. Adventure Tourism
Introduction
The Commodification of Adventure
What Is Adventure Tourism?
Mountains and Commodification
Theoretical Connections
Case Study 1: Trekking in Nepal
Influences upon British Adventure Tourism
The Role of the Guide
The Control of Information
The Importance of Technical Developments
Case Study 2: The Foundry Climbing Centre
Conclusions: The Future
Relevant Web Sites
Chapter 8. The Business of Adventure Tourism
Introduction
The Evolution from Lifestyle to Business
The Business Mosaic
Adventure Business Administration
Adventure Business Management
Adventure Business Finance
Risk Management
Summary
Case Study: Canadian Mountain Holidays (CHM)
Relevant Web Sites
Chapter 9. Spa and Health Tourism
Introduction
Defining Health and Spa Tourism
Historical Dimensions of Health and Spa Tourism
Supply of Health and Spa Tourism
Demand for Health and Spa Tourism
Conclusions
Chapter 10. Virtual Sport Tourism
Overview
Technical Advancements
Virtual Reality Participatory Modes
Futures
Index
Reference Notes Included
