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基本説明
邦訳：講談社
Full Description
Though fictionalized, this book is based on a true story of Monorail Espresso, a legend in its own time in Seattle. This coffee company prospered by intentionally staying small in the cut-throat coffee capital of the country. People are yearning to return to honest ways of doing business: before corporate dominance, inflated executive salaries, accounting trickery and outright greed became commonplace. This is the story of a pushcart David slaying the corporate Goliaths on a daily basis and it should appeal to all of those in business who are looking for a way forward by reminding us what is core to good business and a good life: honouring customers, trusting employees, passion around a product and turning an honest profit.
Contents
Foreword (Bob Nelson).
Preface.
Authors? Note.
Introduction.
1. PASSION: You gotta have it or you gotta get it.
2. PEOPLE: You?re known by the company you keep.
3. MAKE IT PERSONAL: Everybody wants to be a regular.
4. PRODUCT: People don?t pay good money for bad
coffee.
5. THE EYE OF INTENTION: If you don?t know where
you?re going, you won?t know when you get there.
6. THE FOUR P?S: Big lessons from a small cup of
coffee.
Epilogue: SIX WEEKS LATER.
A Page From Carol Wisdom?s Notes.
Discussion Questions: Applying the Four P?s to Your Work
Experiences.
Appendix: Caffeine Facts.
Acknowledgments.
About the Authors.
Contact Page.
