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Full Description
Bringing together over 50 years of annual fund experience, masterfundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A.Lindauer to bring you a complete guide to planning and managing themost fundamental fundraising strategy: the annual giving program.Conducting a Successful Annual Giving Program, the thirdvolume in the groundbreaking Dove on Fundraising Series,features a wealth of illustrative samples of fundraising tools,many of which have never before been offered in book form.Throughout the book, the authors address the key components of anannual giving program--including telemarketing, direct mail,special events, personal solicitation and matching gifts--andreveal how to integrate each component of the annual giving programinto a coherent, fluid fundraising plan.
View an example of a teaching tool available in this title: CourseSyllabus.
Contents
PLANNING AND IMPLEMENTING YOUR ANNUAL GIVING PROGRAM.
Introduction: Defining the Annual Campaign.
Preparing for the Annual Campaign.
Developing an Annual Giving Plan.
Segmenting Appeals.
Testing and Statistical Analysis.
Elements of the Annual Campaign.
Implementing a Direct Mail Campaign.
Sponsoring Special Events.
Telemarketing Your Cause.
Soliciting Funds in Person.
The Annual Fund in Action.
Key Program Roles and Responsibilities.
Working with Volunteers.
Promotions, Communications, and Marketing.
Gift Administration and Donor Appreciation.
Closing the Campaign and Moving Forward.
THE ANNUAL FUND RESOURCE GUIDE.
Preparing for the Annual Campaign.
Direct Appeal Program.
Annual Fund Solicitation Calendar.
Web Site Examples.
Elements of the Annual Campaign.
Annual Fund-Capital Campaign Combined Strategic Goals andCalendar.
Corporate Campaign Plan.
Corporate Matching Gift Companies.
Corporate Matching Gift Guidelines and Application Form.
The Annual Fund in Action.
Membership Program with Benefits.
University Annual Fund Analysis.
Annual Fund Survey.
Direct Mail Solicitation Package.
Gala Event Sample Invitation and Program.
Sales and Raffle Event Promotion.
"A-Thon" Event Packages.
"A-Thon" Team Captain's Kit and Supplies.
Entertainment and Show Publicity Pieces.
Outing Registration Letter and Materials.
Special Events Planning Checklists.
Sample Telemarketing Scripts for Lapsed Donors.
Telemarketing Objection Packet.
Code of Ethics Samples.
Fundraising Guidebook.
Case Statement Examples.
Newsletter Sample.
Gift Receipt Templates.
Gift Agreement Template.
Post-Campaign Assessment Report.
Final Report.
References.
Index.
