Internet Marketing for Dummies (For Dummies) （1ST）

Internet Marketing for Dummies (For Dummies) （1ST）

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 360 p.
  • 言語 ENG
  • 商品コード 9780764507786
  • DDC分類 658.84

Full Description


This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands--on experience doing both guerrilla marketing and million--dollar deals in this critical area. Also covered in this edition is a quick--start guide to getting net--savvy, a survival requirement in the Web marketing world.

Contents

Introduction. PART I: Getting Started with Internet Marketing. Chapter 1: Getting Net--Savvy. Chapter 2: Market Size Matters. Chapter 3: Your Internet Marketing Plan. Chapter 4: Mastering Your Domain. PART II: Marketing on the World Wide Web. Chapter 5: Planning a Business Web Site. Chapter 6: Creating a Basic Web Site. Chapter 7: Marketing on Your Web Site. Chapter 8: Getting the Most Out of Your Web Site. PART III: Marketing with E--Mail. Chapter 9: E--Mail Marketing 101. Chapter 10: E--Mail by the Pallet. Chapter 11: Building Community with E--Mail Lists. PART IV: Even More Internet Marketing. Chapter 12: Speaking Up with Discussion Groups and Chat. Chapter 13: Controlling the Message with Internet Advertising. Chapter 14: Spreading the Word with Internet PR. PART V: The Part of Tens. Chapter 15: Ten Advantages of Internet Marketing. Chapter 16: Ten Disadvantages of Internet Marketing. Chapter 17: Ten Offline Marketing Resources. The Internet Marketing For Dummies Internet Directory. Index. Book Registration Information.