Full Description
This volume, a companion to the earlier Getting Started in Fundraising (Sage, 2000), underscores the importance of communications and public relations in:} building a successful non-profit organization;} mobilizing support for the organization} helping an organization achieve its aim and objectives through a communications strategy and a plan of action.The primary purpose of the book is to provide simple practical information on the techniques that can help an organization to get started. The underlying assumption being that many organizations do not pay sufficient attention in developing basic skills in communication and public relations.
Contents
PART ONEAbout This BookWhy Communicate?Some Questions to Ask before You StartDefining Your AudienceThe Different Ways of CommunicatingPART TWO: YOUR OWN MEDIALeaflets and Promotional MaterialAnnual ReportsNewslettersPublicationsWebsites, Internet Mailing Lists and NewsgroupsVideosExhibitionsPART THREE: PRINT AND BROADCAST MEDIAUsing the Media to Get PublicityMaking Yourself NewsworthyStunts and CampaignsAdvertising in the Press and on TelevisionPART FOUR: SOME USEFUL TECHNIQUESUsing Case StudiesWriting Clearly in Plain LanguageEditing a ManuscriptIllustration and DesignSpeaking in PublicBuilding Brand AwarenessYour Organization's Name and LogoPART FIVE: FEEDBACK AND RESPONSEGetting and Measuring the ResponseKeeping Records
