Full Description
When STAR TV began broadcasting into India in 1992, it was at the vanguard of an influx of transnational television networks trying to tap into one of the world's largest consumer markets. STAR's Western programming, bold marketing, and its later ownership by one of the world's largest media conglomerates, Rupert Murdoch's News Corporation, saw thename inextricably linked with the debate surrounding cultural change in India in the 1990s.This book is not just a history of the development of TV in India, nor solely an exploration of its impact. It measures cultural change by looking at changing perceptions of Indianness, or the understanding of what it means to call oneself an Indian, and the role of transnational TV in the process of defining, creating and maintaining that identity.
Contents
PART ONEThe Research QuestionConstructing Cultural SpaceCultural Strategies of IdentityThe StudyConclusionPART TWO: REDEFINING INDIAN TELEVISIONThe Post-independence EraThe Impact of the ImageThe Post-liberalisation EraRedefining the Image of IndiaConclusionThe Modern IndividualCultural Strategies of IdentityRedefining TraditionConclusionRedefining IndiannessThe Continuity and Disjunction of Indian IdentityContesting Indian Identity in a Global WorldConclusionPART FIVE: MEDIATING IDENTITY: TRANSNATIONAL TELEVISION AND CULTURAL CHANGETransnational Media Corporation Practice in a Global EraActive Audiences and the Construction of MeaningThe Construction of the LocalThe Impact of Television on Cultural Change in IndiaConclusionThe Delineation of SpaceThe Classification of SpaceBoundaries and Limit ImagesThe Compression of SpaceThe Generation of Multiple IdentitiesOrientation at the Point of ComfortConclusionPART SEVEN: CLEAVING INDIA: NEW OPPOSITIONS AND FAMILIARITIESSpace BindingThe Construction of an Immoral WestSpace DislocatingThe Creation of New FamiliaritiesThe 'Chutneyfication of Identity'ConclusionIdentity and the BodyMiss World 1996A Transgressive MsConclusionDescribing Cultural ChangeThe Changing Experience of SpaceThe Impact of Transnational TelevisionControlling the Direction of ChangeContesting the Global/the LocalBetween Release and RestraintThe Formation of New Subjectivity in IndiaConclusion
