Full Description
This book examines the transformation of broadcasting in South Asia brought on by the arrival of new satellite channels during the 1990s.
Contents
IntroductionColonial Beginnings and National ImperativesSouth Asia Goes GlobalThe Lure of the Indian MarketWhose Popular Culture?IndiaNorth and SouthThe South Asian FootprintThe Response of the Nation StateBroadcasting and CommunityRedefining the Public InterestAgendas for Change