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基本説明
Offering a viable alternative to 'functional' approaches to communication based around the metaphor of 'webs of meaning' and using semiology as its theoretical bedrock.
Full Description
`Makes fascinating reading and at the same time provides a good grounding in the study of the language of organizations, both for those who know little of the area and for those who are looking for a comprehensive overview of the field. Overall I would warmly recommend this book as an asset for students and teachers of organizational behaviour and for those with a general interest in the way in which language shapes our lives and work'
- Organization Studies
`The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective' - Virginia Valentine, Semiotic Solutions, London
`The authors are able to apply their personal fascination with language to give students insights into organisational behaviour that significantly surpasses what is normally achieved by the tired old rituals of standard organizational behaviour texts and teaching' - Tony Watson, Nottingham Trent University
Taking issue with functional approaches to communication, Understanding Organizations through Language offers a viable alternative based on `webs of meaning'. Instead of viewing communication as a thing that can be unproblematically controlled and managed, the authors use semiology as a theoretical bedrock to develop a new metaphor for communication. Understanding Organizations through Language applies this approach to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication.
Spanning the gap between highly theoretical organization studies texts and highly prescriptive communication texts, the book talks to the reader in a sophisticated yet approachable style. This style is complemented by a range of examples, activities and mini case studies. Also included are chapter summaries and further reading suggestions, making this a useful text for both academics and students.
Advanced undergraduates and postgraduates will utilize this book for any course dealing with communication, particularly courses in HRM and organizational behaviour.
Contents
Introduction
Spinning Webs of Meaning
Language and Social Reality
A Semiological Approach to Meaning Making
Understanding Organizations through Metaphor
Understanding Organizations through Stories and Narratives
Understanding Organizations through Discourse
Language, Culture, Meaning
Gender and Language
Leadership and Language
Meaning-Making in the Electronic Age
