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Full Description
Why don't best practices spread within firms?
What exactly is sticky knowledge?
Having recognized that knowledge assets are rapidly becoming their most precious source of competitive advantage, a large number of organizations are now attempting to transfer best practices. Yet best practices still remain stubbornly immobile.
Sticky Knowledge reveals that the transfer of practices is a complex phenomenon, and demonstrates the range of barriers to transferring best practices within the firm. Written in a brief and accessible format, Gabriel Szulanski defines the popular concept of stickiness and its operationalization, providing a roadmap for understanding and further researching this topical issue.
Taking a fresh look at accepted wisdom, and presenting research findings that conflict with some established views, the book will be essential reading for academics and students addressing issues related to knowledge and the firm. Practising managers and MBA students will also find it of immense value.
Contents
Introduction
Stickiness, Best Practices and Knowledge Transfer
Stickiness and Firm Performance
Predictors of Stickiness
Types of Stickiness
Case Studies
Statistical Findings
Research and Practical Implications
Summary and Conclusion
