基本説明
Ed. by Arlene Fink. Each of the 10 volumes contain checklists, warnings of things to avoid, examples of what does and doesn't work, and, new to this edition, exercises with answers and a glossary at the end of each volume.
Full Description
The Kit that has helped thousands of researchers and students do better survey research has now been completely updated and revised. In addition to separate volumes on in-person and telephone interviews, the new edition includes sections on: data management; literacy and language issues; qualitative survey research techniques, including focus group interviewing and content analysis; survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct; factorial design and conjoint analysis; cultural considerations; translation of interviews into other languages; CAPI interviews; sample size and power; creating a complete code book; the use of database management and statistical programs; internet surveys and the characteristics of good Web reporting.
Each of the 10 volumes contain checklists, warnings of things to avoid, examples of what does and doesn't work, and, new to this edition, exercises with answers and a glossary at the end of each volume.
Contents
Volume 1. The Survey Handbook, 2nd. - Arlene Fink
Volume 2. How to Ask Survey Questions, 2nd. - Arlene Fink
Volume 3. How to Conduct Self-Administered and Mail Surveys, 2nd. - Linda B. Bourque, Eve P. Fielder
Volume 4. How to Conduct Telephone Surveys, 2nd. - Linda B. Bourque, Eve P. Fielder
Volume 5. How to Conduct In-Person Interviews for Surveys, 2nd. - Sabine Mertens Oishi
Volume 6. How to Design Survey Studies, 2nd. - Arlene Fink
Volume 7. How to Sample in Surveys, 2nd. - Arlene Fink
Volume 8. How to Assess and Interpret Survey Psychometrics, 2nd. - Mark S. Litwin
Volume 9. How to Manage, Analyze and Interpret Survey Data, 2nd. - Arlene Fink
Volume 10. How to Report on Surveys, 2nd. - Arlene Fink
