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基本説明
Topics covered include mission statements, setting goals and objectives, environmental scanning and forecasting, product life cycles, financial modeling, etc.
Full Description
Paint to Win will help those interested in owning and operating successful businesses. This book breaks away from traditional strategic planning books by bringing creativity into the strategic planning process. It uses the metaphor of painting to present the material in an informative, yet interesting, way. Topics covered include mission statements, setting goals and objectives, environmental scanning and forecasting, product life cycles, experience curves, portfolio modeling including the industry attractiveness/business strength model, financial modeling, and implementation planning.
Contents
Chapter 1 Acknowledgments Chapter 2 Introduction Chapter 3 The Strategic Palette Chapter 4 Getting Started Chapter 5 Capabilities and Outside Factors Chapter 6 Sketching Chapter 7 Fundamentals Chapter 8 Painting Techniques Chapter 9 Making It Happen Chapter 10 Checking Your Work Chapter 11 Selected Sources