The Internet and the Customer-Supplier Relationship

The Internet and the Customer-Supplier Relationship

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  • 製本 Hardcover:ハードカバー版／ページ数 228 p.
  • 言語 ENG
  • 商品コード 9780754637462
  • DDC分類 658.7202854678

基本説明

Based on case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and a web-site research describing emerging Internet initiatives in B2B relationships.

Full Description


An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.

Contents

Supply Chain Management - Concepts Overview; The Role of the Internet in Supply Chain Management; Research Aims and Methodology; Case Studies; Research Hypotheses; Survey Analysis; The Emergence of Collaborative Markets.