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基本説明
Includes up to date issues such as the impacts of 9/11 and the terrorist attack in Bali.
Full Description
"Tourism Management: Managing Change" covers the fundamentals of tourism, introducing the following key concepts: the development of tourism; tourism supply and demand; sectors involved - transport, accommodation, government; and the future of tourism - including forecasting and future issues affecting the global nature of tourism. In a user-friendly, handbook style, each chapter covers the material required for at least one lecture within an HND / degree level course. Global examples are used, and the companion website contains further resources, including questions to link the case study to the discussion in the text and sample chapters from related texts. Written in a jargon-free and engaging style, this is the ultimate student-friendly text, and a vital introduction to this exciting, ever-changing area of study. The text is also accompanied by a companion website packed with extra resources for both students and lecturers. It includes: sample chapters from leading tourism textbooks; learning outcomes for each chapter; exploring further - links to sample chapters from leading tourism textbooks and journal articles; a multiple choice exercise to text knowledge and understanding; links to websites for further study; additional case studies on Adventure tourism industry in New Zealand and the responsibilities of managing visitor well being at destination; and Powerpoint slides for lectures and presentations.
Contents
Introducing tourism; The development of tourism; Demand for tourism - why do people engage in tourism?; The supply of tourism; Transport: the airlines; Transport: road, rail and sea-borne transport; Accommodation; Tour operations and retailing; Visitor attractions; The management of tourism; The public sector in tourism; Managing the visitor and tourist sites; The future of tourism.
