Cim Coursebooks 2002-2003 Diploma Case Study Book : Analysis and Decision

Cim Coursebooks 2002-2003 Diploma Case Study Book : Analysis and Decision

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 320 p.
  • 言語 ENG
  • 商品コード 9780750657112
  • DDC分類 380

Full Description


Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! THE COURSEBOOK: * Written by the CIM Senior Examiner for the Integrated Marketing Communications module * CIM approved content for this year's course * Approved by the CIM Chief Examiner * Updated material and cases to keep you up to speed with the latest developments Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Contents

Preface; Part one: Approaching the Analysis and Decision paper - Introduction; What is meant by case study analysis?; Contemporary issues in marketing; Financial analysis and marketing measures; Daugavpils case - worked example; The examination; Part 2: Past case studies - December 2000: Pirelli; June 2001: Malaysian Airline System Berhad; December 2001: City of Daugavpils; Part 3: Past examiners' reports and specimen answers - December 2000: Pirelli; June 2001: Malaysian Airline System Berhad; December 2001: City of Daugavpils.