Cim Coursebooks 2002-2003 Marketing Fundamentals

Cim Coursebooks 2002-2003 Marketing Fundamentals

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 320 p.
  • 言語 ENG
  • 商品コード 9780750657020
  • DDC分類 380

Full Description


Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! THE COURSEBOOK: Co-written by the CIM Senior Examiner for the Marketing Fundamentals module CIM approved content for this year's course Approved by the CIM Chief Examiner Fully revised and updated to fit in with the new CIM syllabus Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Contents

Preface; The development of marketing and marketing orientation objectives; Marketing planning and budgeting; The marketing mix: product; The marketing mix: new product development and portfolio management; The marketing mix: price; The marketing mix: place; The marketing mix: promotion; The marketing mix: Service and customer care; Marketing in context; Appendices - Guidance on exam preparation; Answers and debriefings; Curriculum information.