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基本説明
Publication delayed (Originally scheduled in May 2002). Shows how a radical difference to communication practice and business performance can be made.
Full Description
Internal communication is a growing field with the number of specialists increasing worldwide. In spite of this, and vast increases in spending on communication, research shows that organizations are finding it difficult to raise the number of employees who feel well informed. Now, more than ever, internal communication does not just concern communication managers. In today's lean organizations line managers are taking on more and more of the burden of employee communication and managers of remote offices have to be their own communication managers. "Talking Business: Making Communication Work" addresses the key issues in communication within organizations, supported by case studies taken from experience of working with global businesses. It provides a coherent theory of business communication and shows how a radical difference to communication practice and business performance can be made. The authors employ an interactive structure throughout with signposts to link related cases and chapters. It provides an explanation of the main themes in business communication. It clarifies the complex networks of communication in organizations and how these can be used to best advantage. It includes case studies from global business and signposts to aid clarification and comprehension.
Contents
Introduction; Business performance and communication excellence; The internal community of communication; The stakeholder revolution; Building communication capability through strategic vision and technology; Building communication capability through interpersonal competence; Communication during radical change 1: acquisitions and mergers; Communication during radical change 2: remaking the culture; Consolidating communication capability; Bibliography.
