Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion （2ND）

Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion （2ND）

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  • 製本 Hardcover:ハードカバー版／ページ数 219 p.
  • 言語 ENG
  • 商品コード 9780749441296
  • DDC分類 658.827

基本説明

With the use of original international case studies, this work offers insights into delivering brands through people. It examines the nature of branding and why people have become such important definers of their brand.