基本説明
Published in association with The Times.
Full Description
Thousands of people dream of changing career but not many succeed and many fail at the first hurdle because they aren't sure how to take the first steps. Packed with practical advice to help people turn their career dreams into reality, this book shows how to make a successful career transition - whatever your age. With advice on how to weigh up career options, strategies for getting into the ideal new career and information on how to present past skills in the most favourable way, this should prove a useful handbook for anyone wanting a career change. Now fully revised, the new edition also includes an easy-to-use action plan to help readers see through a successful career change.
Contents
Contributors Preface Chapter 1: A brand of enlightenment Nicholas Ind Chapter 2: Whose brand is it anyway? Denzil Meyers Chapter 3: Beyond brand narcissism Alan Mitchell Chapter 4: Branding for good? Simon Anholt and Sicco van Gelder Chapter 5: Brand sustainability: it's about life... or death Tim Kitchin Chapter 6: Brand, dynamic valuation and transparent governance of living systems Chris Macrae Chapter 7: Authenticity John Moore Chapter 8: What's brand got to do with it? John Caswell Chapter 9: Anthropology and the brand Ian Ryder Chapter 10: Transparency, or not: Brand Inside:Brand Outside(tm) - the most obvious yet overlooked next source for the brand's authentic evolution Julie Anixter Chapter 11: Leadership branding Thomas Gad Chapter 12: The brand manifesto: why brands must act now or alienate the future's primary consumer group Jack Yan Postscript Malcolm Allan Index
