顧客関係管理のプロジェクト管理：ハンドブック<br>The Crm Project Management Handbook : Building Realistic Expectations and Managing Risk （PAP/CDR）

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顧客関係管理のプロジェクト管理：ハンドブック
The Crm Project Management Handbook : Building Realistic Expectations and Managing Risk （PAP/CDR）

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 227 p.
  • 言語 ENG
  • 商品コード 9780749438982
  • DDC分類 658.812

基本説明

Contents includes: Building a realistic foundations for CRM/ Critical success factors/ Risk factors/ Full risk analysis/ Case studies.

Full Description


Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.

Contents

Chapter - 00Section - ONE: Building a realistic foundation for CRM;Chapter - 01: Overhyped, overpriced and over here;Chapter - 02: CRM 101 - just the basics please;Section - TWO: Critical success factors for CRM;Chapter - 03: Organizational readiness for CRM;Chapter - 04: A valid business case, with measurable benefits;Chapter - 05: A credible and active executive sponsor;Chapter - 06: A realistic project scope;Chapter - 07: A realistic budget;Chapter - 08: Successfully managing international CRM projects;Chapter - 09: A pilot for proof-of-concept and buy-in;Chapter - 10: Buy-in from sales managers;Section - THREE: Risk factors for CRM;Chapter - 11: Risk factors;Section - FOUR: CRM risk analysis;Chapter - 12: Risk analysis;Section - FIVE: Case studies;Chapter - 13: Case studies