戦略的経営計画（第２版）<br>Strategic Business Planning : A Dynamic System for Improving Performance & Competitive Advantage （2ND）

戦略的経営計画（第２版）
Strategic Business Planning : A Dynamic System for Improving Performance & Competitive Advantage （2ND）

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  • 製本 Hardcover:ハードカバー版／ページ数 376 p.
  • 言語 ENG
  • 商品コード 9780749438074
  • DDC分類 658.4012

基本説明

New in paperback. Hardcover was published in 2002. It enables the reader to link company purpose, business goals, strategy, performance targets and an action programme into one framework.

Full Description


A clear strategy that is understood by employees, customers and stakeholders and which has the universal support of the entire leadership team and board of directors is essential to any successful enterprise. "Strategic Business Planning" outlines a business process which should improve the performance and competitive position of any company. It enables the reader to link company purpose, business goals, strategy, performance targets and an action programme into one framework. The book is structured in three parts. The first concerns the development of an overall strategic business planning framework. The second outlines strategic concepts that help to ensure that the strategy is robust enough to allow for any changes in the business environment, while the final part is concerned with how the strategy is developed and implementated.