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Full Description
The importance of technology and information gathering cannot be ignored by any organization if they are to sustain their competitive advantage. In this new digital age, information rules: we are witnessing the evolution of the information economy. Any organization that ignores the importance of new technologies, and their role in information gathering, does so at its peril. "The Information Economy" is a fascinating study of how new technology has changed the face of commerce. Colin Turner gives a clear view of this new and ever-changing landscape and offers practical guidance on how to navigate it. Businesses need to adapt their strategies to take account of these changes and this book, packed with global case studies and examples, details the practical measures necessary. It provides analyses of: how organizations around the world are aligning their business strategies with developments in IT, telecommunications and the Internet; how to understand and recognize the value of information; how to perceive information resources as a key competitive tool; the core legal and statutory regulations that are shaping this multimedia arena. For any type of enterprise wanting a deeper understanding of the effect the information economy will have on its future success, Colin Turner's book will provide an intelligent insight. It will also be a valuable resource for students of business strategy. The importance of technology and information gathering cannot be ignored by any organization if they are to sustain their competitive advantage. Are you ready for the "Information Economy"?
Contents
Part 1 The evolving information economy: The nature of the information economy; Drivers of the information economy; Conclusion. Part 2 The information economy and competitive advantage: The impact upon enterprise performance and functioning; The information economy and competitive advantage of enterprises - a value chain analysis; Organizational implications; The competitive paradigm within the information economy. Part 3 The strategic implications of electronic commerce: The rise and broad strategic impact of electronic commerce; Forms of electronic commerce; Business models in the information economy; Disintermediation and the emergence of infomediaries; Small and medium-sized enterprises and electronic commerce; Conclusion. Part 4 The information industry: The evolving information industry structure; The telecommunications sector; The information technology sector; Content industries; The trend towards convergence in the information industries; Conclusion. Part 5 Policy and regulation for the information economy: Regulating the development of the information economy; Liberalization; Standards and interoperability; Intellectual property rights; Privacy; Security; Content control; Taxation issues in the information economy; Conclusion. Part 6 The information economy - a concluding perspective: The competitive challenge of the information economy; The expansion of electronic commerce; The key role of the information industry; Towards the necessary policy solutions; Conclusion.
