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基本説明
The first edition has been translated into 7 languages and sold over 100,000 copies.
Full Description
'Fantastic read, the results speak volumes.' - Steve Bennett, Jungle.com. 'Excellent - we bought 400 for our sales people.' - Alan Jones, MD, TNT Express (UK) Ltd. 'I am 27 years old - new to selling - the following day, after reading this book, I earned GBP618.00 in commission - probably the best investment I will ever make.' - Mr P H Farmer, Sales Representative. 'The best book ever written on selling. It has changed my life, helped me gain promotion and provided me with great financial rewards.' - Tony Dobbins, Area Manager, Century Insurance. "Selling to Win" has established itself as one of the world's best-selling books on selling skills. The power of Richard Denny's message has helped many thousands of salespeople become high flyers and now you can join them! In a very direct and readable style, he shows how to put winning techniques into practice. He demonstrates that, by improving your ability to communicate with people, you can persuade them to do business with you - time after time. This new revised edition of "Selling to Win" will give you invaluable, practical advice on how to: close a sale; build a positive attitude; find new customers; make a sale when you are not the cheapest; beat the competition; make appointments easily. If you are determined to make a success of your career in selling, then Richard Denny's classic book is a must. It is recognised throughout the world as one of the most effective and powerful sales-improvement guides ever written.
Contents
Selling in Perspective; Planning to Win; The Vital Ingredient; Finding the Time; Finding the Business; Getting the Appointment; The Rules of Professional Selling; The Sales Presentation; Closing the Sale; The Principles of Professionalism;Giving Real Service; Handling Objections; Negotiation; Letter Writing; Body Language; Avoiding the Negative; Don't Quit.
