Unleashing the Idea Virus

Unleashing the Idea Virus

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  • 製本 Spoken-word compact disc:朗読CD
  • 言語 ENG
  • 商品コード 9780743504232
  • DDC分類 658.8

Full Description

Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.