Weird Ideas That Work : 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation

Weird Ideas That Work : 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation

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  • 製本 Hardcover:ハードカバー版/ページ数 232 p.
  • 言語 ENG
  • 商品コード 9780743212120
  • DDC分類 658

Full Description

Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical.