政治キャンペーンとコミュニケーション（第５版） Political Campaign Communication : Principles and Practices (Communication, Media, and Politics) （5TH）

政治キャンペーンとコミュニケーション（第５版）<br>Political Campaign Communication : Principles and Practices (Communication, Media, and Politics) （5TH）

政治キャンペーンとコミュニケーション（第５版）
Political Campaign Communication : Principles and Practices (Communication, Media, and Politics) （5TH）

Trent, Judith S./ Friedenberg, Robert V.

Rowman & Littlefield Pub Inc（2004/01発売）

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製本 Hardcover:ハードカバー版／ページ数 400 p.
言語 ENG
商品コード 9780742529670
DDC分類 324.7

基本説明

Updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle.

Full Description

Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle. Visit our website for sample chapters!