Full Description
Before Florida, there was a campaign. Though traditional on many levels of communication among candidates, media, and voters, the 2000 campaign also featured new and innovative communication approaches in the presidential, Congressional, and state elections. The Millennium Election highlights some of the most important campaign communication from the 2000 contests, looking at candidates' political messages, the media's campaign coverage, the impact of the Internet, and the political socialization of young voters. The authors' diverse studies and viewpoints show that we still have much to learn about traditional candidate-voter interactions as well as new forms of political communication—and these forms must work together to engage a new generation of voters.
Contents
Chapter 1 Acknowledgments Chapter 2 Introduction: Before Florida, There Was a Campaign.... Part 3 Part I: The Candidate Messages in Political Advertising and Debates Chapter 4 1. Style and Effects of the Bush and Gore Spots Chapter 5 2. Myth and Anti-Myth in Presidential Campaign Films-2000 Chapter 6 3. Issue Advocacy and Political Advertising in Election 2000 Chapter 7 4. Viewer Reactions to Presidential Debates:Learning Issue and Image Information Chapter 8 5. Character vs. Competence: Evidence from the 2000 Presidential Debates and Election Chapter 9 6. Lockbox and Fuzzy Math: Associations of Viewers' Debate Recall and Voter Behavior in the 2000 Presidential Campaign Part 10 Part II: Media Coverage Chapter 11 7. Metacoverage of the Press and Publicity in Campaign 2000 Network News Chapter 12 8. Representations of the Public and Public Opinion in National Television Election News Chapter 13 9. Watching the Adwatchers: Examination of Adwatch Stories from the 2000 Election Chapter 14 10. Issue Agendas in Candidate Messages vs. Media Coverage: Are Women and Men on the Same Page? Chapter 15 11. Candidates as Comedy: Political Presidential Humor on Late-Night Television Shows Part 16 Part III: New Technologies Chapter 17 12. Organizing an Online Campaign: The Legacy of McCain2000.com Chapter 18 13. Differences and Similarities in Use of Campaign Websites during the 2000 Presidential Election Chapter 19 14. Prelude to a Divide: Who Had Access in 2000? Part 20 Part IV: Socializing the Young Voter in Campaign 2000 Chapter 21 15. Political Discussion and Media Use: Contrasts Between Early and Late Campaign Phases Chapter 22 16. Across the Ages: Views of the 2000 Debates from College Freshman to Senior Citizens Chapter 23 17. The Voice of Young Citizens: A Study of Political Malaise in Campaign 2000 Chapter 24 Index Chapter 25 About the Contributors
