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基本説明
Covers various branches of business - advertising, financial services, management, employment, corporate ethics, etc.
Full Description
A Primer on Business Ethics is an accessibly written, engaging introduction to the fundamental questions of business ethics, for use in the undergraduate classroom. Machan and Chesher approach the business enterprise in a friendly, pro-business spirit, and identify the virtue of prudence as its moral foundation. Various branches of business including advertising, financial services, management, employment, corporate ethics, responsibilities of corporate management, public policy matters, and political economy are considered at length. The book is supplemented with an overview of various moral and political theories relevant to the subject matter, as well as a collection of useful case studies to inspire further discussion. An electronic instructor's manual enhances the material in the book with chapter abstracts, a bank of true/false questions for each chapter, essay questions, and mini-essays. This manual can be requested directly from the publisher for instructors using the book in the classroom. To request a copy, send an email to textbooks@rowman.com. Instructor Manual
Contents
Chapter 1 Introduction: A Potpourri of Business Ethics Issues Chapter 2 Business Ethics—True and False Chapter 3 Capitalism Chapter 4 Self-Interest, Egoism, and Business Chapter 5 Employment Ethics Chapter 6 Advertising and Ethics Chapter 7 Capitalism and Racial Justice Chapter 8 Professional Responsibilities of Corporate Managers Chapter 9 What is Morally Right with Insider Trading? Chapter 10 Fundamental Environmentalism Chapter 11 Bribes and Kickbacks Chapter 12 Why Globalization is Good Chapter 13 Epilogue Chapter 14 Appendix A: Moral and Political Theories in Brief Chapter 15 Case Studies