Full Description
What attracts students to a college-academics? recreational sports? the campus recreation center? If you selected all three answers, you are right. Most students choose a college or university for its academic merits, but another key factor in their decision is the recreational sports programs and facilities. Recreational sports are an important component to students' quality of life on campus and to a college's recruitment and retention of students. The National Intramural-Recreational Sports Association contracted Kerr-Downs Research Associates to conduct a nationwide research project to determine the value of recreational sport on college campuses. More than 2,600 students from 16 colleges participated in this study, making it the largest representative group of college students from multiple colleges ever studied with respect to the value of participation in recreational sports. This study examined the value and contributions of recreational sports to participants' lives and documented the buying power of participants in recreational sports. The first of its kind in research, The Value of Recreational Sports in Higher Education makes a strong the case for campus recreational sports programs and facilities that will support the mission of your college into the future.
Contents
Section I. The Value of Recreational Sports on College Campuses Introduction--Surveys of Rec Sports ParticipantsExecutive SummaryPrevious Research on the Value of Recreational Sports on College Campuses Determinants of College Satisfaction & SuccessAllocation of Money on CampusHappiness with College ExperienceBenefits of Recreational SportsSelected Behaviors and Recreational Sports ParticipationProfileSection II. Recreational Sports Expenditure SurveyIntroduction--Survey of Recreational Sports Personnel 1.Director of Recreational Sports2.Associate Director3.Assistant Director4.CoordinatorExecutive SummaryFindingsBackground and Profile InformationExisting Campus Recreational Centers/ComplexesPlanned Recreational FacilitiesAnnual ExpendituresFood ServiceRecreational Sports BudgetsPromotionsPurchasing AuthoritySection III. Buying Power of Recreational Sports ParticipantsIntroduction: This section presents the results of a survey of rec sports participants. College students were requested to indicate how much they had spent in the past 30 days for the following 18 items or activities:Athletic apparel/clothesRestaurantsFood (grocery stores, convenience stores)Cars (gas, repair)Athletic shoesClothes, shoes (excluding athletic clothes or athletic shoes)Athletic equipmentSoft drinks, sports drinksPersonal care, toiletriesVitamins, health supplements, health foodBottled waterHousehold itemsVideos, movies, DVDs, CDs, headsets Sporting events, concerts, clubsTVs, radios, stereosComputers, pagers, CD burners, PDAs, cell phonesTravel/vacationAlcohol, cigarettesBibliographyAppendix
