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The kind of false or excessive hunger that creates weight gain is a direct result of erroneous brain chemistry messages, according to Dr. Paul Rivas, whose no-diet, no-exercise weight-loss program has been successfully tested by more than 10,000 patients over 20 years. Ninety percent of those patients lost lasting weight with a unique program that uses common, well-tested, doctor prescribed medications, nutrients, or supplements to bring their hunger and cravings under immediate control. Dr. Rivas has discovered that four types of people have a genetic predisposition to gain weight. The four types, which he has labeled as S, N, D, and C are the result of deficiencies in Serotonin, Norepinephrine, or Dopamine; or an acute allergy to Carbohydrates. Dr. Rivas can identify each person's "inner hunger switch" in just minutes with his simple questionnaire, which is included in the book. With the aid of the questionnaire, every dieter will now know his "type" of brain chemistry problem, and as Dr. Rivas shows, these problems are easy to correct once you know what they are. He describes exactly how patients and doctors can work together using a program of prescription medication, or how people can work on their own using natural supplements, to achieve weight loss without hunger or feelings of deprivation. The result is a program free of diets, mood swings (the kind that lead to cravings), and patterns of overeating that are rooted in brain chemistry. With "the hunger switch" turned off, people never have to worry about the "tricks" of dieting that are such a dead end -- calorie counting, fat counting, and tests of willpower that lead to the demoralizing frustration of yo-yo dieting. Thecontroversial nature of Turn Off the Hunger Switch coupled with an extensive marketing plan from Prentice Hall Press will surely put this book in the media spotlight. Dr. Rivas's findings are now being widely accepted by a growing network of doctors who are achieving an unprecedented rate of success with thousands of their own patients.
