Marketing Professional Services : Forward-Thinking Strategies for Boosting Your Business, Your Image, and Your Profits / Kotler, Philip/ Hayes, Thomas J./ Bloom, Paul N.

Marketing Professional Services : Forward-Thinking Strategies for Boosting Your Business, Your Image, and Your Profits （2ND）

Kotler, Philip/ Hayes, Thomas J./ Bloom, Paul N.

Prentice Hall Pr（2002/04発売）

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製本 Hardcover:ハードカバー版／ページ数 422 p.
言語 ENG
商品コード 9780735201798
DDC分類 658.8

Full Description

In this thoroughly revised and updated resource, the authors make complex professional marketing concepts easy to grasp and ready to put into action. Beginning with an in-depth look at the role of marketing in any profession, they go on to cover the marketing process -- from market analysis and service positioning to creating a promotion mix and implementing the marketing program -- with targeted advice for business, legal, design, and medical professions.