- ホーム
- > 洋書
- > 英文書
- > History / World
基本説明
In the period 1880-1960, advertising pervaded every aspect of British life. This is the first book to trace the historically changing image of non-white people in British advertising during the colonial period.
Full Description
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
Contents
Acknowledgements
List of Illustrations
1. Advertising and colonial discourse
2. Soap advertising, the trader as civiliser and the scramble for Africa
3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer
4. Tea advertising and its ideological support for vertical control over production
5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype
6. Corporate advertising, decolonisation and the transition to neo-colonialism
7. Conclusion
Bibliography
Index
