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基本説明
New in paperback. Hardcover was published in 2001. How will wireless and portable devices create sustainable business opportunities?
Full Description
During the last two years, we've been invaded by a new family of acronyms and a flurry of terms related to wireless technology. These include UMTS, GPRIS, WAP, SMS, 3G as well as Bluetooth, iMode, DoCoMo and Blackberry. Heavily hyped by the industry, the phenomenon has happened fast. After the 3G auctions where telecom operators committed billions of euros to buy the rights to airwave space from governments, it has happened even faster. Roam cuts through the hype to set out the challenges and opportunities ahead.
Contents
Part One - The Four Births of the Wireless InternetSMS. Part Two -Contents and Services: the seven drivers of m-content; mobile portals; voice portals; broadband content; business-to-business; advertising; wireless goods (the wired car; house wireless networks). Part Three - Technology: Bluetooth; Devices; Security; 4G, Part Four - New Issues for Users: Privacy; Safety. Part Five: The Unwired World: most of the world's population has never made a phone call. Can new technology bridge the divide? Part Six - Wireless Lifestyle: how mobiles have affected our daily life and how wireless technology will do so.