Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series)

  • ポイントキャンペーン

Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series)

  • ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す
  • 製本 Paperback:紙装版/ペーパーバック版
  • 言語 ENG
  • 商品コード 9780619035631
  • DDC分類 005

Full Description


This innovative text provides future developers and designers information on how to think about creating a successful Web Site. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing.

Contents

1. The Web Economy's Wild Ride 2. Types of Web Sites 3. Planning the Site 4. Revenue and Advertising 5. The Team: People Who Make the Site Happen 6. Organizing You Web Site with Navigation and Inline Graphics 7. Testing Your Site for Maximum Performance 8. Developing and Understanding the Brand 9. Making Your Site Sticky 10. Marketing Strategies for Web Sites 11. More on Marketing: PR and Nontraditional Promotions 12. Customer Service and Pulling it all Together