Mastering Global Markets : Strategies for Today's Trade Globalist

Mastering Global Markets : Strategies for Today's Trade Globalist

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  • 製本 Hardcover:ハードカバー版／ページ数 370 p.
  • 言語 ENG
  • 商品コード 9780538726658
  • DDC分類 658.84

基本説明

Beginning first with an overview of the global business environment, it covers all aspects of entering global markets from strategic planning to tactical implementation.

Full Description


This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today's Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.

Contents

I. THE INTERNATIONAL MARKETING ENVIRONMENT. 1. Why Go International? 2. Trade's Economic Environment. 3. Trade's Financial Mechanisms. 4. Marketing Within Cultural Contexts. 5. Trade, Politics, and Law. II. INTERNATIONAL MARKETING STRATEGIES. 6. Exporting and International Market Entry. 7. Multinational and Global Marketing. 8. Taking Services Global. III. MANAGING GLOBAL MARKETING. 9. International Market Research. 10. Global Product and Brand Management. 11. Pricing in Global Markets. 12. Global Distribution and Logistics. 13. International Negotiation and Communication. 14. Organizing for Global Marketing. 15. Twenty-First Century Trade Globalists. Index. About the Authors.