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Full Description
Business 2000concepts of advertising. The user is provided with information on the power of advertising, the advertising industry, analyzing your customer, preparing campaign ads, and more. For review and reinforcement, critical-thinking exercises, vocabulary building, business math, and communications activities have been incorporated into each chapter. With features on ethics, international business, technology, and career awareness, Business 2000: Advertising will fulfill your needs!
Contents
Chapter 1- The Power of AdvertisingChapter 2- The Advertising IndustryChapter 3- Analyze Your CustomersChapter 4- Plan Your Advertising CampaignChapter 5- Create Your AdvertisementChapter 6- Place Your Advertisement