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Full Description
Marketing Yourself utilizes a marketing framework to drive the development of a self-marketing plan and portfolio. The plan is based on the analysis of the student's own marketable skills and abilities. Knowing how to sell yourself is key to succeeding in business today! In addition to helping students make real-world connections to begin networking with professionals, this text is also designed to help students with after-graduation goal setting that matches their interests and aptitudes to appropriate college or post-secondary education.
Contents
Chapter 1 Development of the Marketplace Chapter 2 The Character of the Market Chapter 3 Developing Your Product Chapter 4 Product Promotion: Your Self-Presentation Chapter 5 Who is Your Market? Chapter 6 Strategy and Planning Chapter 7 Resumes: Your Personal Advertisement Chapter 8 Pricing Your Product Chapter 9 Product Promotion: Correspondence and Other Tools Chapter 10 Product Promotion: Selling Yourself in Interviews Chapter 11 The Entrepreneurial Spirit Chapter 12 Workplace Success