Business Principles and Management （11TH）

Business Principles and Management （11TH）

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  • 製本 Hardcover:ハードカバー版
  • 言語 ENG
  • 商品コード 9780538435901
  • DDC分類 650

Full Description


Business Principles and Management has combined new technology information with the sound fundamental topics needed to manage and operate a successful business. Finance, marketing, communications, and human resources are just some of the topics explored. Updated content, computer applications, and Internet activities bring the world of business into your classroom.

Contents

Chapter 1Chapter 2: Social and Ethical Environment of BusinessChapter 3: Economic Environment of BusinessChapter 4: International Environment of BusinessChapter 5: Proprietorships and PartnershipsChapter 6: Corporate Forms of Business OwnershipChapter 7: Legal Aspects of BusinessChapter 8: Technology and Information ManagementChapter 9: Organizational CommunicationsChapter 10: Management Functions and Decision MakingChapter 11: The Manager as LeaderChapter 12: Planning and OrganizingChapter 13: Implementing and ControllingChapter 14: Financial Records in a BusinessChapter 15: Financial Analysis of a BusinessChapter 16: Financing a BusinessChapter 17: Financial ServicesChapter 18: Credit and CollectionsChapter 19: Business Risks and InsuranceChapter 20: Production and Operations ManagementChapter 21: Nature and Scope of MarketingChapter 22: Product Development and DistributionChapter 23: Purchasing, Pricing, and PromotionChapter 24: E-CommerceGlossaryIndex