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Full Description
Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. With a dedicated web site, new video, updated Internet activities, and contemporary design, Marketing is exciting plus informative!
Contents
Chapter 1 Marketing TodayChapter 2 Marketing Impacts SocietyChapter 3 Marketing Begins with EconomicsChapter 4 The Basics of MarketingChapter 5 Using Marketing ResearchChapter 6 Marketing Begins with CustomersChapter 7 Competition is EverywhereChapter 8 Marketing for E-commerceChapter 9 The Marketing StrategyChapter 10 Develop a New ProductChapter 11 Services Need MarketingChapter 12 Products for ResaleChapter 13 Get the Product to CustomersChapter 14 Determining the Best PriceChapter 15 Promotion Means Effective CommunicationChapter 16 Be Creative with AdvertisingChapter 17 Selling Satisfies the CustomerChapter 18 Moving Into a Global EconomyChapter 19 Managing RisksChapter 20 Marketing Requires MoneyChapter 21 What is Entrepreneurship?Chapter 22 Take Control with ManagementChapter 23 Careers in Marketing
